Edward Galm

• BGE HOME: Increased brand recognition by over 20%.
• Marriott Senior Living: Boosted online traffic by 216%.
• Maryland: Produced a campaign with an ROI of $20 for every $1 spent.
• Bermuda Tourism: Created award-winning web and print-on-demand mail campaigns.
• Johns Hopkins Alumni: The campaign resulted in $38M in donations.

Independent Creative Consultant

2009 – present

Fractional Creative Director and brand consultant for growth-stage and mid-market companies across SaaS, healthcare, fintech, lifestyle, and specialty industries. I combine strategy, storytelling, and design to help brands scale with clarity and impact.

Select Clients:
• Global & National Brands: Johns Hopkins, Mitsubishi Electric, TimberTech, Laureate, ACS Publications, Auntie Anne’s, MedStar, BGE HOME.

• Hospitality & Gaming: Harrah’s Resort, Showboat, Resorts Casino, Bally’s, Isle of Capri, Foxwoods Resort Casino.

• Innovators & Growth Companies: Aspida360, Remedi RX, Infinity Health, CrowdPharm, SamCart, Insightin Health.

• Specialty & Creative Ventures: Clarksdale Guitar Co, Outlaw Guitars, Sista Good Hair, Red Tuna Shirt Club, Green Jeans, Lil Birdy (startup concept), Mojo Charms, Old School Motorcycles, Vertis, Silverberg Associates, Pharo Antenna, Ferro Kings, LoveFraud, Med-IQ.

• Agencies & Partnerships: Weber Shandwick, CAS Severn, Webb Mason, Delucchi+, Boeh Agency, StellaPop, INrule, Grumbinner Davies, Career Communications Group, FiveCurrents, Gable, Stevens & Tate, Diliberto, GKV, LookThink, Barton Cotton, Merrick Towle, TruBlu.on, Merrick Towle, TruBlu.

Impact Highlights:
• Built brand systems and launch playbooks that scaled startups into recognized players.
• Repositioned heritage brands to remain relevant in shifting markets.
• Blended creative execution with strategic positioning to drive both perception and revenue.

Led creative development across broadcast, print, digital, and direct response for regional and national brands. Balanced award-winning creative with measurable business outcomes.

Selected Clients
• BGE HOME, Auntie Anne’s, MedStar Health, Ciena, Maryland Division of Tourism, Staybridge Hotels, Crowne Plaza Hotels.

Highlights
• Drove measurable subscriber growth for BGE HOME through high-conversion campaigns.
• Helped reposition MedStar Health with integrated campaigns that blended storytelling and service clarity.
• Delivered tourism campaigns for Maryland that increased market visibility across regional and national audiences.

Directed multi-channel creative for national brands, balancing corporate conservatism with breakthrough ideas.

Selected Clients
• Kraft Foods, Best Western International, MBNA, Harvard Medical School, Travel Industry Association of America, The Baltimore Sun.

Highlights
• Developed creative for Kraft and Best Western that reinforced global brand consistency while adding local relevance.
• Elevated The Baltimore Sun campaigns with bold design language that refreshed its market presence.

Oversaw integrated campaigns for international clients, bridging traditional media with emerging digital platforms.

Selected Clients
• Bermuda Department of Tourism, Marriott Senior Living, Bank One, First USA, Saab USA, Bell Atlantic, Iridium.

Highlights
• Delivered multi-year campaigns that established Bermuda as a leading Caribbean destination.
• Created early digital integrations for financial clients, paving the way for direct-to-consumer banking strategies.
• Advanced Saab USA’s positioning through distinctive visual storytelling.