Edward Galm

• BGE HOME: Increased brand recognition by over 20%.
• Marriott Senior Living: Boosted online traffic by 216%.
• Maryland: Produced a campaign with an ROI of $20 for every $1 spent.
• Bermuda Tourism: Created award-winning web and print-on-demand mail campaigns.
• Johns Hopkins Alumni: The campaign resulted in $38M in donations.

• Creative & Art Direction
• Brand Development & Visual Design
• Strategic & Digital Marketing
• Project Management & UX/UI Design
• Cross-Functional Collaboration
• Copywriting & Storytelling
• Mentoring & Leadership
• Critical Thinking & Problem Solving
• Time Management
• Prompt Engineering

Independent Art & Creative Director | EdGalm.com
2009 – present

• Creative and marketing strategies for global clients, significantly enhancing brand presence and customer engagement.
• Developed and optimized processes, establishing a strategic vision for diverse projects.

Key Clients: American Chemical Society, Insightin Health, Johns Hopkins University, Silverberg & Associates Inc, Kraft Foods, Waverly Brewing Company, Monster Technologies,

• Led direct response campaigns and interactive projects, increasing brand recognition for BGE HOME by over 20%.
• Developed and executed dynamic advertising campaigns, increasing brand recognition and customer engagement.
• Initiated a creative mentorship program, enhancing team skills and professional development.

Key Clients: BGE HOME, Auntie Anne’s, Ciena Corporation, Maryland Division of Tourism, MedStar Health, National Penn Bank, Staybridge Hotels, Crowne Plaza Hotels and Resorts, Puerto Rico Convention Bureau, InterContinental Hotels and Resorts, Maryland Transit Authority, L-3 Communications, Maryland Lottery.

• Led creative efforts in branding and identity design, interactive and UI design, digital illustration, broadcast, print, and direct marketing campaigns.
• Developed concepts for brands, delivering innovative solutions that elevated impact.

Key Clients: Best Western International, MBNA America Bank, Travel Industry Association of America, Harvard Medical School, Kraft Foods, The Baltimore Sun, Unilever, Planters Peanuts.

• Key creative for Bermuda Tourism, instrumental in building the interactive department and developing a strategic interactive print-on-demand campaign.
• Designed and oversaw flash animation, digital illustration, direct response, and print design for brands nationwide.

Key Clients: Bermuda Department of Tourism, Bell Atlantic, Iridium, Marriott Senior Living, Bank One, First USA, B-Digital, Saab USA.