BGE Home

RESURRECTING A DYING BRAND

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    CHALLENGE

    Dust off the cobwebs of a 20-year-old brand and make it relevant to modern consumers.

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    Strategy

    Creation of an updated logo, a cross-platform advertising campaign featuring tv, radio, print, social media, banner ads, website and marketing materials to modernize brand and recharge and reconnect to the modern consumer.

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    BOTTOMLINE

    BGE HOME’s brand recognition raised by over 20%.

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    REBRAND

    Following the new creative tone, creation of a dynamic animated logo, engaging a CGI specialist, that reflects BGE HOME’s new brand aesthetic.

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    USER EXPERIENCE

    Taking focus off the image of the servicemen and women and redirecting it to the new “toy van” logo mark, emphasizing visual touchstones of service, help and hope.

Maryland Department of Business and Economic Development

Turning a nearly forgotten destination into gold

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    CHALLENGE

    Transform the perception of Maryland to a go-to tourist destination.

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    Strategy

    Create a new logo and an integrated campaign — tv, radio, print, social media, banner, website and travel guides — to promote maryland as a day-tripper’s destination with the tagline “seize the day off.” Ran in nearby, drivable in New York, New Jersey, Delaware and Virginia.

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    BOTTOMLINE

    Delivered an astounding ROI of $20 for every $1 spent.

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    THE REFRESH

    Charming travelers with a quirky, tongue-in-cheek campaign featuring the governor on Maryland taking over mundane chores so you could “seize the day off” and come visit Maryland.

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    USER EXPERIENCE

    Winning combination of humor and the many diverse attractions offered by the state of maryland was a winning combination with day trippers and vacationers alike.

Marriott Senior Living

Driving traffic at high speeds – Guilty

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    CHALLENGE

    Boost traffic to the Marriott Senior LIving website

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    Strategy

    Engage target market through clean design and expertly crafted UX + UI.

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    BOTTOMLINE

    Web traffic boosted 216%.

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    RETHINK

    Achieve goals through enhanced design and engaging messaging.

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    USER EXPERIENCE

    Boost in traffic translating into increased sales by creating a conversation with the consumer, exceeding client expectations.