Dust off the cobwebs of a 20-year-old brand and make it relevant to modern consumers.
Creation of an updated logo, a cross-platform advertising campaign featuring tv, radio, print, social media, banner ads, website and marketing materials to modernize brand and recharge and reconnect to the modern consumer.
BGE HOME’s brand recognition raised by over 20%.
Following the new creative tone, creation of a dynamic animated logo, engaging a CGI specialist, that reflects BGE HOME’s new brand aesthetic.
Taking focus off the image of the servicemen and women and redirecting it to the new “toy van” logo mark, emphasizing visual touchstones of service, help and hope.
Transform the perception of Maryland to a go-to tourist destination.
Create a new logo and an integrated campaign — tv, radio, print, social media, banner, website and travel guides — to promote maryland as a day-tripper’s destination with the tagline “seize the day off.” Ran in nearby, drivable in New York, New Jersey, Delaware and Virginia.
Delivered an astounding ROI of $20 for every $1 spent.
Charming travelers with a quirky, tongue-in-cheek campaign featuring the governor on Maryland taking over mundane chores so you could “seize the day off” and come visit Maryland.
Winning combination of humor and the many diverse attractions offered by the state of maryland was a winning combination with day trippers and vacationers alike.
Boost traffic to the Marriott Senior LIving website
Engage target market through clean design and expertly crafted UX + UI.
Web traffic boosted 216%.
Achieve goals through enhanced design and engaging messaging.
Boost in traffic translating into increased sales by creating a conversation with the consumer, exceeding client expectations.